What really means CHEAP?
How many times you have heard someone who’s selling something trying to convince you by telling how cheap his/her product is!
Really -is this the best way to sell!!! Do you want to have cheap things? Who wants to have cheap things!
Do you want to go to eat in a good restaurant good food – or you want to eat cheap food in a cheap place?
Do you want to buy cheap or you want good things, nice things, expensive things- but you don't want to pay too much ?!
All people want AFFORDABLE things - not cheap things.
Cheap means - you cant afford it.
Cheap has actually today some bad sound- people are called cheap and also is sometimes even used as a curse word- you have such a cheap watch/phone/car!
People dream of Mercedes or Ferrari and not of Tata motors or tuk-tuk!
You can never hear someone saying – hey- wow you have such an amazing cheap watch/phone!
So why then salespeople trying to convince people to buy because is cheap …. Is not really the best selling point.
No one wants cheap things, but rather – pay less for good things. People want to be sure they not OVERPAYING of what you selling – and that what you selling has some quality and VALUE for them.
So what is needed sell is – VALUE and AFFORDABILITY.
So how to sell VALUE? How to make the client want to buy what you selling?
This is in our next post … coming soon